Oly — Renan Martins

Lead end-to-end design for the Advisors Match platform as the sole designer in the business unit. Partner with product, engineering, marketing, and compliance teams to evolve the match experience — balancing user trust with business performance.

Work spans deep discovery and research, UX/UI design, experimentation, and delivery, turning complex financial decisions into simple, high-converting experiences. Contribute to product vision, roadmap planning, and KPI definition.

Led strategic design initiatives for key clients at a digital product consultancy. Managed client relationships, guided product strategy, and oversaw end-to-end design processes. Mentored and developed designers, fostering growth and excellence within the team.

Navigated complex challenges by aligning business goals with user needs — from discovery to delivery — generating measurable value for clients.

Led Design & Research at a health-tech company operating across five countries. Managed the entire Design & Research team, mentored designers, and shaped the global product design strategy.

Oversaw the full product lifecycle from discovery to delivery, with a strong focus on user needs and key business metrics. Led a fully remote, cross-functional team across diverse cultural contexts.

Led initiatives at a fast-growing ESG startup that extended beyond traditional design: defined pricing strategies, refined the visual identity, and identified growth opportunities by connecting product improvements to key metrics.

Mapped the entire user journey, created new flows, redesigned the UI, improved navigation, restructured information architecture, and built a scalable new design system.

Led a team of 18 designers at the largest bank in Latin America, driving design and delivery of strategic digital products across multiple squads. Combined UX strategy, design thinking, and research to guide the full process from discovery to execution.

Played a key role in stakeholder alignment, roadmap discussions, and balancing timelines, scope, and budget. Supported the professional growth of designers and helped mature the design culture.

Designed and launched HR solutions — including onboarding experiences and performance management tools — at Brazil's leading HR Tech company. Collaborated cross-functionally to identify opportunities, run user research, and deliver end-to-end solutions.

Mentored junior designers and contributed to building a strong, scalable design culture within the organization.

Worked on core customer-facing experiences at one of Brazil's leading service marketplaces. Improved conversion rates through data-informed design, leveraging A/B testing and behavioral analytics to iterate on flows and UI, enhancing usability and engagement across the platform.